Strategy Internship Project
Multi-Vertical Strategy Execution for Lenskart's Premium Eyewear Brand
About John Jacobs
Lenskart's premium eyewear brand offering fashionable frames with premium materials and cutting-edge design.
John Jacobs is Lenskart's premium eyewear brand, known for its fashionable frames crafted with premium materials and innovative design. As a key brand within Lenskart's portfolio, John Jacobs targets style-conscious consumers who value both aesthetics and quality in their eyewear choices.
The brand focuses on delivering iconic eyewear that combines contemporary fashion trends with superior craftsmanship, positioning itself as the go-to choice for discerning customers seeking premium eyewear solutions.
Brand Promise: Effortlessly iconic eyewear that empowers individuals to express their unique style and vision.
Industry: Premium Eyewear, Fashion Accessories, Optical Retail
Project Overview
Comprehensive multi-vertical strategy execution across key business functions.
🎯 Strategic Scope
Executed a comprehensive multi-vertical project spanning social media management, buying and planning operations, targeted marketing campaigns, and growth strategy development for John Jacobs premium eyewear brand.
The project aimed to enhance brand visibility, optimize operations, and drive revenue growth through data-driven insights and strategic initiatives.
📊 Data-Driven Approach
Leveraged analytics and market research to inform strategic decisions across all verticals, ensuring measurable impact and sustainable growth for the brand.
Focused on enhancing market positioning and revenue potential through targeted customer segmentation and competitive analysis.
"Our multi-vertical approach enabled comprehensive brand transformation, driving both operational efficiency and market growth for John Jacobs."
Strategic Contributions
Four key verticals of impact during the strategy internship engagement.
📱 Social Media Strategy
Curated dynamic, data-driven content calendars that significantly boosted brand engagement and community growth across digital platforms.
- Increased engagement rates through strategic content planning
- Enhanced brand visibility across social media channels
- Optimized posting schedules based on audience analytics
- Strengthened community presence and follower interaction
🛒 Buying & Planning Operations
Analyzed comprehensive sales and inventory trends to refine product assortment and optimize purchasing decisions for maximum profitability.
- Sales trend analysis for informed buying decisions
- Inventory optimization to reduce stockouts and overstock
- Product assortment refinement based on customer preferences
- Demand forecasting for strategic planning
🎪 Marketing & Activations
Designed and executed influencer-led campaigns combined with strategic in-store activations to significantly boost brand visibility and customer engagement.
- Influencer partnership strategies for authentic brand advocacy
- In-store activation campaigns to drive foot traffic
- Brand visibility enhancement through creative campaigns
- Customer engagement initiatives across touchpoints
📈 Growth Strategy & Analysis
Conducted comprehensive competitor benchmarking and developed strategic growth initiatives targeting high-value customer segments.
- Competitor benchmarking across premium eyewear players
- Growth strategy proposals for market expansion
- High-value customer targeting for revenue optimization
- Market positioning enhancement through strategic insights
Key Outcomes
Measurable impact across all strategic verticals.
"Through strategic integration across multiple verticals, we enhanced John Jacobs' market positioning and unlocked significant revenue potential in the premium eyewear segment."